How much do you learn in your planning phase compared to when you launch your project?
As I’m typing this to you, I’m also working on installing a dreaded popup on chrisbrogan.com, you know, the kind that ask for your email so you can get this letter? Only, it’s not exactly working. I mean, I can get it to pop up and I can enter my information, but then the information doesn’t actually go anywhere. It just vanishes. So, not only have I upset someone by interrupted their reading, I’m not getting anything from the experience.
But if I didn’t install it and if I didn’t launch it, and if I didn’t try to get it working so that I can test what happens with it in place, how will I know whether to recommend or not recommend it to you?
LAUNCH AND LEARN
Most of us spend a lot of time planning, or thinking, or dreaming, or worrying. But we don’t launch. We just ask “what if” or we look at our stats in some part of our world and wonder why they’re going down.
What I’ve come to learn is that if you launch, you’ll learn what works and what doesn’t a lot faster than when you sit around and plan. Right?
I just launched three different new projects in the last two weeks. Want to peek at one before it’s really official? One of them did okay, but not amazing. Another is giving me trouble, but I realized that the trouble was coming from me doing too much without a concrete plan. And that’s the next point.
Here’s what you need in place before you try this method.
THE OWNER’S COMPASS
* What is the goal/outcome you seek?
* How will you measure that goal or outcome?
* Which tools & resources will you use to get there?
* What are your intentions while working on this?
* What’s the actual plan you’ll follow?
* What problems will come up?
* How will you address those problems?
* Which actions will take (list them out)?
And then, you simply have to plot the compass against this:
* Before the action/event begins.
* During the action/event.
* After the action/event.
And that’s the compass.
APPLY THIS TO WHAT YOU’RE DOING
There is, without a doubt, a project you’ve been putting off starting. You’re worried about some aspect of it. Today’s your day to work on that. Here’s what I want you to do.
1.) Copy/paste the Owner’s Compass above into a clean document, or copy it down into a notebook.
2.) Fill it out with regards to the project in mind.
3.) Look for any excess to the plan or your efforts that’s making it messy.
4.) Commit to launching the project now that you have a much better plan in place.
5.) Look for what works and what doesn’t, and fix what doesn’t. Emphasize what does.
6.) Rejoice. Repeat. Report back by hitting reply to me.
That’s it. No selly selly this week. But there’s a lot coming and we’ll announce it to you first. Why? Because I love you. : )
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