Attention, Time, and Passion

So, what are you working on? I mean it. What are you working on that has captured most of your attention, time, and passion these days?


A lot of things can get our attention and pretty quickly. A phone, a text an email, a notification of a comment, a like, a word played. These are all meant to grab our attention. The challenge of course is that they are literally grabbing our attention and oftentimes grabbing it away from something else.

We could be talking with our partners, our children, reading, writing, creating, growing our business, and yet as important as each of those are, we still respond to the call for our attention.


I’m amazed at how I spend time some days. I‘ve gotten better, but I still have to work hard on choosing where my time is allocated.

You know those moments, too. Moments when you will look up from a screen and wonder, truly wonder where you spent the last 15 minutes.

If you retrace your steps and follow the winding path back to the beginning, it likely started because something grabbed your attention and pulled you (sometimes it’s just a simple tug) into one link, post, comment, video, video, like, post, article, post, comment, comment, after another. Sound familiar?

We freely give time away to the strangest things and and then complain that we don’t have enough.


There are a lot of people out there talking about passion, about finding your passion and being brave enough to live it.

Quite frankly, it can be daunting to think about. I mean, you have responsibilities, maybe a family to care for, you like your work, but is it really your passion? It can be hard to identify, really.

I’m going to oversimplify it and offer up an equation for passion. Yep, that’s right, an equation.

(What x Who) + why = Passion

Math folks please don’t email me about how this does not work. : )

Passion is in many ways as simple as knowing the following:

  • What you love to do.
  • Who you do it for.
  • Why you do it for them.

I might even modify it to include “how” you do it, because it matters.

The great thing about knowing the What, Who, and Why…the great thing about knowing your passion is that it can reframe how you look at and allocate two of the other assets you possess, your Attention and your Time.

So, I asked you at the beginning, “What are you working on that has captured most of your attention, time, and passion these days?”

If I just asked you ‘what has captured your attention and time?’ you might answer differently, but I also asked you about passion. I’m betting that changes the answer and it should.

Passion changes what grabs our attention and where we spend our time, helping us shed the distractions and focus on what matters.

When we look through the lens of what we are passionate about, we make better choices about our attention and time.

So, I’ll ask you again. What are you working on that has captured most of your attention, time and passion these days?

I really want to know. runs on the Genesis Framework

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  1. I’m not sure. 10 years ago I made a mistake. My kids were still in diapers and we were new home owners. I was a successful independent web developer and IT services consultant. My wife convinced me to take a full time position with one of my clients because — as she put it — she didn’t like the up and down economics of me being an independent consultant ( some months I made a lot and others I made a little but over all the income was very good ).

    I took the full time job (and a lower overall income) but I was still passionate about my work. But … over the last 10 years the company has outsourced every aspect of the work I loved to do. There is nothing left.

    I no longer find passion in my work but still have a family and a mortgage.

  2. I like the way you talk about these.

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