We help clients focus on the two most important aspects of marketing in the Human Digital Channel, Customer Acquisition and Community Nurturing
Customer Acquisition
We provide a clear process for Content creation and the Employment of Social Channels to share information and engage new customers.
Community Nurturing
You have customers, now what? We help you Cultivate Visibility, to continue to care for your customers, helping them stay engaged with your brand so that they remain your customers.
Customer Acquisition and Community Nurturing Process
Gather - We help you assess the strengths of your brand and your competition.
Arrange - We support you in the development of a Content strategy for Employing the Social Channels.
Cultivate - As your community grows we help you establish a process for cultivating visibility.
Share - By employing multiple channels and platforms we help enable you engage the broadest relevant audience.
Engage - Through timely response to comments and posts, customers needs are met, creating a more memorable human experience with your brand
Review- We provide regular, ongoing reflection and feedback to keep you on track and adjust your messaging and engagement accordingly
Measure What Matters Most
Our team provides regular snapshots with our unique Resonance ranking, developed to measure what matters most in the Human Digital Channel. We understand what traditional measurements don’t by answering the question ‘how are our efforts being received?’
Our Resonance ranking, gives you an immediate sense of how your brand is Employing the Social Channels, by giving you an honest reflection of how your brands efforts come across to current and potential customers.
Resonance scores are generated by each member of our team specifically for your brand, based on a formula we have developed that measures:
Engagement
Helpfulness
Media Mix
Frequency
Information vs. Promotion Balance
Each Resonance score is accompanied by observations, recommendations and support from team members on how to improve your efforts and your score.
Whatever your company’s size or needs, we’d love to talk more about how we can be helpful to you.