I’m Chris Brogan, CEO of Human Business Works. I’ve been involved in digital communities for well over a decade, and I started blogging back in 1998, when we were calling it journaling. Over the past handful of years, I’ve worked with people from companies of all sizes, from the CEO of General Motors to the owners of several small and one-person businesses. What I know comes from a mix of learning what’s worked well for others, plus a lot of my own experiments and personal efforts.
And I want to invite you to join me for eight weeks of intensive sharing about how to improve your business. But how will you know if it’s for you? Well, take a look at all this and see if it resonates with you.
If you’ve already seen all this and are just returning to the page, Click HERE to Register. If not, read on!
I’m Running a Business a Want to Be More Successful with the Digital Channel
It doesn’t matter if you run an offline business like an auto repair shop, or an online-only business like an iPhone accessories website. There are many principles and practices built into The Human Business Way that, when applied, will help you work towards your goals of building more value and earning more revenue from the digital channel.
I’m Still Not Really Sure What to Do With Blogging, Video, Email Marketing, and That Stuff
You’ve been told that if you blogged, if you got on YouTube, if you had a better email list, you’d make more money. What exactly do they want you to do? We’ll help. With a simple, structured content marketing plan as a starting point, you can see the idea behind the hype. Learn how to build posts for lead generation, for education, for post-sale referral quality, and more.
I’m Online All Over The Place, But It Takes Time, and I’m Not Sure I’m Getting Why I’m There
Welcome to the club. A lot of people were told “get on Facebook” as if that would solve everything. Let’s work through this together, including how to effectively build your presence, what to do and say, and how to tie this to all that other work you’re doing. I have special advice for salespeople around this, too.
Wait! I’m Not Even That Far Along In My Business, Period. Can You Talk About Goal Setting and Measurements and All That?
Of course! My company, Human Business Works, focuses on what we call “business design.” That means we help folks get a stem-to-stern idea of how to reinterpret their business into simpler language, more articulated intentions, and with much simpler metrics to accompany these intentions. What? Metrics? Like, actually measuring things? Well, yes! Only, we do it simply. I’m a huge fan of simple metrics, and we’ll cover that in this program, too.
Okay, so what is the Human Business Way Power 8?
I’m glad I pretended that you asked! The Human Business Way Power 8 is an eight week online course dedicated to helping you improve your business, most specifically around the digital aspects. You’ll receive weekly lessons and tools sent via email(but taking advantage of video, audio, screencasts, photos, and text) covering topics like business design, metrics, goal setting, content marketing, email marketing, sales, digital support, tricks and gotchas, and much more. There’s a private online community, if you want to share thoughts, get ideas, and augment the experience even more! There will be videos, screencasts, some audio files for you to play at your leisure, a digital workbook, and a few surprises that I won’t share with you but will be fun.
If you participate in the Human Business Way Power 8, you’ll receive:
An 8 week course sent via email
Video instruction from Chris Brogan on topics of business, content marketing, digital marketing, email marketing, sales, networking, goal-setting, and much more.
Special audio materials to augment your learning.
Screencasts showing exactly the keyboard-level how-to of some of these concepts, like presence management, etc.
A digital workbook for you to use for goal-setting, content planning, and other aspects.
Access to a private online community to share thoughts with your peers and others involved in the course.
A special surprise mailed to your home or office(US & Canada only).
The esteem and gratitude of your future (and maybe existing) customers.
Ready? Let’s get some!
How Much Does This Cost?
Well, let’s see. The University of San Francisco offers a course for $2,280. Some folks have courses priced around $795.
Later in 2013, I plan to charge $997 for this course. I believe it will yield more than that in tangible value back to you. And as with all my products, there’s a money-back guarantee. But you don’t want to pay that right now, do you?
I have an Introductory Rate of $497 to subscribers of my free newsletter. You’re not yet a subscriber? Don’t worry! I’ll give you a checkbox right before checkout that lets you opt into receiving that newsletter, and that will be worth $100 to you. (People who don’t subscribe to my newsletter will be charged $597.)
And just in case things are tight, I’ll tell you what I’ll do: for the next little while (maybe until the end of January?), I’ll set up an option for you to pay in 3 easy payments of $166. Would that be useful? Well, I’ve just set up that option for you, too!)